March, 2017

EOS Lip Balm: A Hit With Millennial

Until the launch of EOS Lip Balm seven years ago, the lip balm aisles held little choice for consumers. Tubes and messy finger pots, in a small variety of flavors were all there were. But EOS wanted to create a product that women would love, taking lip balm from the realm of beauty necessity and elevating it to a beauty pleasure. They did this with their sphere shaped balm and women loved it.

Of course, few products become overnight sensations. The company knew that in order to compete with existing lip balm manufacturers, they would need to use specialized marketing strategies. Targeting millennial women between the ages of 25 and 35, EOS followed the traditional marketing plans employed by their competitors, but they decided it wouldn’t be enough. In order to truly create a buzz and take it to the next level, they would need to connect with millennials where they spent the most time – social media.

Utilizing beauty bloggers on YouTube and Instagram, landing endorsements by celebrities such as Miley Cyrus, and sponsoring tours for musicians such as Demi Lovato, EOS became the biggest advertiser in their category. Using Instagram and Facebook, the company has built an enormous social media presence where they make announcements and offer sneak peeks at new flavors.

To further expand their reach, EOS has partnered up with other products in the industry, offering balm with tennis shoes, designer limited edition collections, and holiday specials. All these efforts have paid off, making EOS one of the top sellers on eBay and Amazon in the lip balm industry and inspiring other companies to bring out their own versions of the unique sphere.

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Celebrities Unraveled: The Successes of the Talented


Two of the most iconic on a list of dead rappers, Tupac Shakur and The Notorious B.I.G, were both assassinated in the late 1990’s; both rappers were gunned down during the peak of their careers. Tupac Shakur has sold over 75 millions records worldwide, and The Notorious B.I.G., while not having as much commercial success as Tupac at 17 millions records sold, is still recognized as one of the most influential hip hop artists of all time. Tupac is known for being more of a poet, with elaborate rap songs referencing issues of social justice; The Notorious B.I.G., or Biggie, is known for his complex wordplay and rhyme schemes. Both of these artists were killed far too early in their careers, and the whereabouts of their murders is still widely unknown.


Nicki Minaj is a female hip-hop artist who has been signed to Young Money Entertainment for nearly a decade. At the age of 34, she has sold millions of records as a solo artist, as well a featured artist on a variety of songs.


Jennifer Lopez, also known as JLo, is a singer and actress with an array of talents, making her one of the most iconic celebrities of the past decade. Both her and Nicki Minaj have appeared as judges on the hit TV series, “American Idol.” She is regarded as one of the most influential hispanic women of all time.

Types Of People That White Shark Media Helps

Advertising brings businesses forward. If one does not have a successful ad campaign, then his business is not even going to be noticed. Success in the industry depends a lot on the exposure of the company. At the same, the marketer has to make sure that he is reaching people. This trick is much harder than one would think. There are common cases of people providing constant streams of content only to find out that no one is even looking at it. One of the reasons behind this is that it is important for the content to be optimized. The same could be said for advertising space on search engines.


Fortunately, White Shark Media knows how to optimize ads for its clients. Seeing that most people do not go beyond the first page of search results in most cases, it is crucial for the ad to be on the first page. It is preferable if the ad is on the highest possible spot in the search results. Also, if the advertising content is compelling enough, it will help get people to want to click on it. One of the best ways to get clicks is to offer something to the user. This is one aspect of advertising that White Shark Media focuses on.


When advertisers remember that the user is looking to get something from their companies, they gain a better chance to succeed. Therefore, the money spent on advertising space is going to give a good return because they have used a well crafted ad. White Shark Media looks at the company of its client in order to gain insight on what a customer would look for when they search keyword of this company. Then they put together a campaign that emphasizes the product or service that the user would want.

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Watch WEN Work Its Magic After Just One No Lather Wash

We know, ladies; it’s hard to gave up the frothy lather when washing your hair. That’s the way we were brought up, because no one ever dared challenge the beauty traditions.

That’s until Hollywood stylist Chaz Dean came along and blew away all those silly shampoo/conditioner theories. He’s known as the pioneer of the no lather shampoo method, and it’s pretty remarkable how his special cleansing conditioners have changed the world.

You don’t need to understand the intricate science of hair to appreciate the WEN By Chaz no lather shampoo system. All that’s required is realizing that hair care products containing lather are made with chemicals. Parabens and sulfates give lather that big sudsy action, but that’s about it. These chemicals gradually weaken strands, stripping hair of it natural oils.

Chaz Dean approaches hair care through an holistic manner, believing that extracts from botanicals are better for hair, providing fullness, shine and strength. That’s exactly what his cleansing conditioners can do for hair of every type, no matter the texture or condition of your locks.

WEN’s cleansing conditioners come in a variety of wonderful choices such as Mandarin Italian Fig, which contains amino and bamboo complexes for healthy strength, moisture and manageability.

Sweet Almond Mint is another WEN fan favorite, because it’s ideal for fine hair to thick hair and creates amazing shine and softness.

You’re getting five products in one bottle of WEN Cleansing Conditioner. It’s economically genius and so good for your tresses. One bottle acts as a shampoo, conditioner, de-tangler, deep conditioner and leave-in conditioning treatment. It’s such a wonderful formula, your comb will glide through your hair.

More than 40 million bottles of WEN By Chaz have been sold. If anyone has figured out the proper hair care routine for the planet, it’s Chaz Dean.

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