February, 2018

According to Lori Senecal, Online Marketing is Controlling the Field

Trends in the world of advertising are constantly evolving, usually as a result of the dominant forms of technology being utilized by the masses. Lori Senecal, an expert in the field of marketing and advertising, as well as the current Chief Executive Officer of Crispin Porter and Bogusky, LLC, recently discussed her philosophy regarding the growing use of online marketing amongst companies, big and small, around the world.

 

Today, mobile advertising is reaching heights that were not conceivable just a few years ago, as people are now relying on their smartphones and other mobile devices for a number of their daily tasks and transactions. According to Lori Senecal, in 2015, the revenue accrued in the internet advertising sector reached an unprecedented $60 billion – the vast majority of which was created through mobile advertising. While the monies associated with mobile advertising has steadily risen in recent years, the revenue accrued from desktop marketing has fallen at an exponential rate. For more details visit Bloomberg.

 

The rise of social media has steadily driven the internet advertising market, particularly in regards to the mobile advertising sector, as in 2015, Facebook, which sits firmly at the top of the social media market, saw an increase of just under 60 percent. Google, the world’s premier search engine, also saw a rise of nearly 20 percent, making the combined growth of both online juggernauts sit at 76 percent from 2014 to 2015. The most significant deterrent to the progress associated with online marketing is the mass implementation of ad blocking software, as recent reports have revealed that over 90 percent of online users either rely on it or plan to in the future. In order to combat this problem, many corporations have begun experimenting with new techniques to get audiences to pay attention to their advertisements, and one of the most effective strategies has proven to be the shortening of the ads themselves. By condensing the advertisements, audience attention can be maintained, while the message is still effectively delivered. The companies that have been the most successful in utilizing this technique are Spotify, Universal Pictures, and Snapchat, who regularly saw their ads exceed 14 million views.

 

 

See more: https://www.mediapost.com/publications/article/301396/cpbs-lori-senecal-leaving-agency-business.html

Plushies. The Lip Smacking Low Down on Lime Crime’s Newest Lip Launch.

Lime Crime is known for many things in the beauty world. Rainbow hair dye might be one thing that comes to mind, but their lip products are what make them stand out amongst their competition. From a flat matte to a bright metallic, you have a variety of lip options to fit your style. Chances are you and your girlfriends own a lime crime lipstick or have tried it at the very least. Maybe a bold lipstick isn’t your style but a lip tint might be. Well now you are in luck. Lime crime is releasing their very first line of lip tints called Plushies.

Not a peep had been said about what exactly Plushies were. Lime Crime kept their lips zipped, but gave us a little taste. We got a glimpse of the product packaging thanks to an Instagram post. It was described as a, “soft focus lip veil.” Which we assumed was code for a lip-gloss or lip tint, something softer from the usual. Lime Crime is calling it, “The cutest launch ever.”

Plushies have since made their debut. The concept of a Plushie is to come from the idea of a plush toy. Your lips should be as soft as a “teddy bear.” The line is made up of nude lip shades meant to last all day with one application. Lime Crime also carries a line of opalescent hi lighters and pocket candy eye shadow palettes. These would pair well with the Plushies giving your lips a subtle nude while giving your eyes and cheeks that stop and stare shine.

Who wouldn’t love a beauty brand that not only represents unicorns, but is also Vegan free and cruelty free in it’s products and practices. When it comes to beauty, we look for products that speak to us. One that speaks to our moods and our style. LimeCrime tapped into that unicorn market that was missing. The market that needed to represent those that wanted to sparkle and shine unapologetically. Shine on unicorns.

Jason Hope Works Toward Funding Anti-Aging Research.

Jason Hope is one of the more prominent futurists in the tech industry today. As a graduate of Arizona State University, where he studied Finance before receiving his MBA, Hope has made it his business to be ahead of the pack regarding matters of technology. Hope is the founder of Jawa, a mobile communications company, and one of the foremost innovators in the field that is now known as the Internet of Things. While it is clear that Hope has a wide focus, he is also lasering in on a concept that could have implications for the entirety of humanity — anti-aging research.

Jason Hope has always been passionate about medicine and the impact that it could have on humanity in the future. In fact, Hope has gone on record in numerous interviews regarding the fact that he doesn’t believe aging to be a permanent problem for humanity. In order for Hope’s thought to become a reality, he realized that there needs to be renewed focus on what our medical researchers are actually researching. This naturally led Hope to look at the work being done at the SENS Foundation. In fact, Hope become so infatuated with their anti-aging research that he ended up writing a donation for a full half of a million dollars in order to help their research. Jason Hope’s Hard Line Stance on the Internet of Things

The SENS Foundation is currently led by CEO Mike Kope and it was he who announced Jason Hope’s intense interest in their company as well as the massive donation that Hope so generously doled out. The donation was announced during the Breakthrough Philanthropy event which was hosted by Peter Thiel of the famous Thiel Foundation. Thiel was on hand to see the donation and he was summarily impressed by what he saw. Thiel would end up calling Hope’s donation, and corresponding passion, the entire highlight of the event. Jason Hope Pledges $500,000
What led Hope to the SENS Foundation specifically was the work that they had been doing on several important age-related diseases. Of these diseases, Hope’s donation will be serving to help analyze and search for a cure to arteriosclerosis. Dr. Aubrey de Grey, the CSO at the SENS Foundation, is the lead researcher on the property and one of Hope’s chief inspirations. Dr. de Grey was “delighted” about Hope’s donation and he believes that the funds will help to search for breakthroughs in his work that will hopefully impact the health of people around the world.

His facebook page

Sussex Health Care: A Leader In Care And Support Homes Services Provision

The elderly and adult with learning and physical disabilities require specialized care that many of their loved ones and family may find challenging to provide efficiently. Some of their needs are arduous, with some requiring round the clock attention. One organization that is dedicated to providing quality and reliable specialist care for the elderly and adults suffering from mental and physical disabilities is Sussex Health Care; a Warnham, United Kingdom-based organization founded in 1985. Since its founding, the team has expanded into one of the leading providers of care for elderly services in the United Kingdom.

Towards Quality Service Provision

Sussex Health Care’s longevity and growth within the healthcare sector in the U.K. is founded on quality service provision. Since its founding, the organization has carved out a name for high-quality services that are customized to meet the needs of their clients. That has seen the team take a multi-pronged approach in its operations and management. It has strategically transformed and expanded its service base by incorporating technology while also understanding the emerging needs of their clients. Their comprehensive services now include respite care, palliative care, and dementia care. The organization is one of the leading providers of specialist adult care in the country. Throughout their facilities, patients and their loved ones also receive educational services while the adults and the elderly also enjoy recreational services. Their gyms, equipped with state-of-the-art equipment also allow patients access occupational and physiotherapy services.

The Success Story

Sussex Health Care has not pillared its success solely on comprehensive and quality services. It is also dedicated ensuring excellent human resource management practices are implemented all across its facilities. The management promotes an environment where collaboration and teamwork can thrive among the employees. They are highly qualified, well-trained and justly rewarded. These are critical factors when it comes to employee motivation and satisfaction. Additionally, Sussex Health Care has also expanded its services to various cities and towns across the country. That is part of the company’s customer-centric approach that ensures they take services to the clients. In addition to its Warnham main center, it also has facilities and care homes in Horsham, Purley, Billingshurst, and Nutley among others.

Leadership

Sussex Health Care was cofounded by Shiraz Boghani who is a certified doctor with years of experience practicing medicine. Through its open talent search practices, it has hired some of the best talents in the industry to head various departments. That includes Dilley Carol who chairs the education and training department and Corrine Wallace who leads the operational care services.

Search more about Sussex HealthCare: http://chronicleweek.com/2017/11/choosing-the-services-that-sussex-healthcare-provides-how-specialists-can-help-residents/

Dallas-based Bank Raises $54 Million in Private Placement

Dallas-based Bank Raises $54 Million in Private Placement

Nexbank Capital, Inc. has officially closed its sale of subordinated notes that targeted institutional and high net worth individual investors. During the fixed to floating rate private placement, Nexbank Capital raised a total of $54 million. In a statement, the Nexbank’s management says that they intend to use the funds for corporate functions and general growth of the bank. Since 2016, the financial services firm has raised a total of $283 million in both equity and debt.

The subordinate notes sold are non-redeemable for the first five years, but the bank planned a maturity period of 10 years. The bank will pay the investors an interest rate of 6.375% during the first five years. Beyond the first five years, the interest rate will be calculated as 458.5 basis points above the prevailing three-month LIBOR rate.

Nexbank Capital had contracted Sandler O’Neil & Partners, L.P as the sole underwriter and agent of the subordinate notes during the private placement. The underwriter also announced the closure of the sale on September 19, 2017.

About Nexbank Capital

Nexbank Capital, Inc. was established in 1922 in Dallas, Texas. Through its subsidiaries, the bank offers investment banking products and other general financial services. Some of these products and services include mobile banking, broker-dealer, mergers and acquisitions, syndicated loans, and corporate advisory. The bank is a private business and raises funds through equity or debt by private placement.

Nexbank Capital has divided its business into three sections for optimal service delivery. The three include commercial, institutional, and mortgage banking. With the three specialized arms, the bank fully understands a client’s needs and tailor makes a financial product that meets the customer’s requirements. The bank’s target market includes institutional clients, large corporations, real estate investors, middle market firms, and high net individual investors.

James Dondero, who also doubles up as the President and co-founder of Highland Capital Management, L.P., serves as the chairman of Nexbank Capital board of directors. James combines sound management and leadership skills with his vast experience in finance to serve clients better for the overall growth and success of the company.

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