Desiree Perez Handles Things from Start to Finish
Launching a music streaming service is no easy task. Jay-Z knows this, and Desiree Perez knows it as well. They have been at the ground level when it comes to revamping a music streaming service that was not capable of competing directly against Spotify. Now it appears that this premium music streaming service called Tidal is one of the hottest things around. Much of this has to do with the business woman that is behind the scenes. This woman is Desiree Perez. Billboard has taken a look at what she has been doing for Jay-Z and all of his business ventures. She has had a great hand and getting live concerts on Tidal. She has been able to negotiate deals for major pop stars. All of her work seems to be coming to the light as Jay-Z provides a platform for Desiree Perez to grow. She has the ability to move new artists and get more people out there.
This is a long time friend that has been able to help Jay-Z see what business ventures are going to work. She is part of his circle of influence, and she is the most notable figure from this group. Perez is recognized by Billboard as one of the top female leaders in business, and she is also one of few leaders that have actually been able to create a platform where she could negotiate contracts in different areas. She is not locked into entertainment alone because she has negotiated contracts for people in sports.
Desiree is not solely link to one venture because she also has her own nightclub. Perez has her hands in a multitude of things because she knows about business. She knows how to get contracts in place and cut deals from start to finish at Roc Nation.
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