Chris Burch and James McBride Turn Nihiwatu into a 5-Star Resort

Transforming Nihi into a 5-star Resort

Recently Chris Burch, known for his role in helping create a fashion brand with his wife, put his hands to re-inventing Nihi, a small island in Sumba, into a 5-star resort. Nihi is located in Indonesia. Chris Burch knows influential people, and when he decided to step in and transform Nihi, he contacted his friends who jumped on board. Nihi is a lesson in what the wealth of the wealthy can accomplish in a short amount of time. Nihi was at one time no more than a surf spot on the island of Sumba, Indonesia, but today, thanks to Chris Burch it has become a 5-star getaway for shakers and movers. For both years of 2016 and Travel and Leisure has voted Nihi the #1 Hotel in the World, ( The transformation of Nihi is no small accomplishment.

Size and Location

Sumba is in comparison to square miles about the size of Connecticut or over 2,260,000 acres. Sumba is a little bigger than the Big Island of Hawaii.

Chris Burch and James McBride invested $30M in purchasing Nihiwatu Resort. Before the turn of the century, Sumba was still feeling the influence of headhunters and was not known for any large deposits of natural resources. Sumba is about 50 minute flight time from Bali.

Chris Burch, Investor

Chris Burch founded Burch Creative Capital. As the active CEO of Burch Creative Capital, he invests in numerous varieties of industries. Between 2011-2017 Chris Burch invested in 17 startup companies.

Chris Burch is also the co-founder of the Tory Burch fashion brand. Chris Burch has many years of experience in branding. Chris Burch’s main interest is in apparel, financial services, and consumer products; along with hospitality and technology he applies a keen sense of sales and marketing to the brands in which he invests, check


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