Carlos Alberto de Oliveira Andrade: Renowned Entrepreneur in the Automotive Industry with a Background in Medicine
Carlos Alberto de Oliveira Andrade hails from Joao Pessoa and he is a trained medical doctor. He practiced as a physician for some time before changing his career trajectory. Dr. Carlos took an entrepreneurship direction and now, he is the Chairman of Board of Directors of CAOA.
In 1979, he ordered a Ford Landau from a popular dealership in Campina Grande. The dealership was declared bankrupt before they could deliver the car to him. He asked to be given the bankrupt dealership as compensation. The deal was made and CAOA was born. The company was named after his name. Carlos Alberto de Oliveira Andrade started working on the company with immediate effect and after a few years, it became a leading Ford dealership in the country.
Open to new opportunities
In 1972, the Brazilian automotive industry opened up after prohibition of imported vehicles was lifted. Dr. Carlos took advantage of the opportunity and started importing Renault. Renault sales increased significantly in Brazil before Renault came to claim its position as a rightful import. In 1998, CAOA started importing Subaru vehicles and within a year, the sales of Subaru tripled. Although South Korea brand, Hyundai, was being imported to Brazil before CAOA came in, CAOA improved its sales significantly after it started importing the brand. Dr. Carlos made the Hyundai brand successful in Brazil.
Dream come true
Carlos Alberto de Oliveira Andrade had a dream to build an auto manufacturer. He partnered with Hyundai and spent US$600 million to build CAOA Automobile S/A in Anapolis, a pioneer Hyundai factory in the country. The dream fulfillment came along with an accolade. In 2007, he was awarded “Entrepreneur of the Year in Industry” by IstoE Dinheiro Magazine.
CAOA earned its first award; “Good Doer Company” by IstoE Dinheiro, in 2010. The award was as a result of the company’s environmental efforts. The company was recognized by Carta Capital magazine as the “Most Admired” company.
In 2012, Dr. Carlos became the first distributor outside Europe to be awarded “Distributor of the Year” by a Hyundai’s parent company. Additionally, CAOA has been ranked first company in sales and after sales by an annual satisfaction survey.
Currently, CAOA is available in all Brazil regions and it represents prominent automotive brands including Hyundai, Ford and Subaru. 40 years down the line, Carlos Alberto de Oliveira Andrade’s company has hit one million sales and above in Brazil.