Jingdong Standard For Online Shopping By The Commitment
CEO Richard Liu founded JD.com in 2014.JD.com is China’s largest retailer and its largest overall retailer. It is also the most prominent internet company in the country. The company is technology-driven and has invested in developing a highly proprietary technology platform which supports its growth and helps in providing value-added technology services.
JD.com has set the standard for online shopping by the commitment to authenticity, quality, and broad product offering from fresh food to electronics and cosmetics. It provides consumers with an entertaining online retail experience. This is facilitated by the company’s content-rich and user-friendly website and mobile applications. The company provides a wide range of goods and services at competitive prices, which are delivered fast and reliably.
Its business and marketplace has grown and the number of products offered through online sales and direct sales to meet the high demand of Chinese consumers. It has brought the first of 2019’s kiwifruit and apple harvests from New Zealand to Chinese consumers. This has brought about stronger relationships with market leaders such as Zespri and Rockit Global Limited.
More than 300 million consumers are familiar with the high-quality kiwifruit and large sized apples and are increasingly buying the produce. Data has shown that the majority of all fruit sales on JD’s platforms in the year 2018 were due to overseas fruits.
Buyers of the imported fruits are mainly younger middle-class consumers whose primary focus is their health and nutrition. In 2018, the sales of New Zealand –produced fresh food grew by over 80% on JD. Kiwifruit is New Zealand’s single biggest export all over the world, and China is ranked as the top market. The local industry provides up to 18000 jobs in New Zealand, and there are about 2600 growers.
The first set-up of a flagship store by Zespri on JD.com was in 2017. It expanded its cooperation with JD whereby it included selling through 7FRESH. This enabled the global exporter to leverage the numerous capabilities offered by China’s most prominent and advanced e-commerce cold chain logistics Network.
JD has made sure that China can easily buy the highest quality fresh product as Chinese consumers’ appetites for fresh food grows.