Family Is Key To The Success Of Grupo RBS
The success of the Grupo RBS brand for more than six decades can be traced back to its roots as one of the leading family businesses in the nation of Brazil. In terms of the success that has been achieved by Grupo RBS, the family of the founder, Mauricio Sirotsky Sobrinho has been at the helm of the group since the first radio station was purchased in 1957. Mauricio’s son, Nelson Sirotsky led the media brand into the digital age by leading the TV sector to the high definition era in 2008. Following nelson Sirotsky into the position of Chairperson of Grupo RBs is Eduardo Sirotsky Melzer, who has switched the company towards mobile and web-based content.
There are many ways the Sirotsky family has become a leading part of the media in Brazil and across the planet. Not least, the ability of the Sirotsky family to identify new areas of success for the Grupo RBS brand has never been called into question. Looking back at the career of the founder of Grupo RBS, it is easy to spot moments when the brand was led towards its current position in Brazil towards the start of the work of Mauricio Sirotsky Sobrinho. Grupo RBS was founded in 1957 as the radio station, Radio Gaucho with TV Gaucho opening its doors in 1962. By 1967, the Grupo RBS brand had established its first newspaper making it a truly multimedia company early in its life. To know more about RBS visit linkedin.com
The Siritsky family do not limit their work to building the size and profitability of Grupo RBS for their own good. Instead, the brand has been built with one eye on the good that can be done within the nation of Brazil. RBS has its headquarters in the state of Rio Grande du Sol and Santa Catarina. The focus of the Sirtsky family has been to try and build a different way of helping the local community with social justice campaigns bringing the quality of education into the regional and national spotlight.