According to Lori Senecal, Online Marketing is Controlling the Field

Trends in the world of advertising are constantly evolving, usually as a result of the dominant forms of technology being utilized by the masses. Lori Senecal, an expert in the field of marketing and advertising, as well as the current Chief Executive Officer of Crispin Porter and Bogusky, LLC, recently discussed her philosophy regarding the growing use of online marketing amongst companies, big and small, around the world.


Today, mobile advertising is reaching heights that were not conceivable just a few years ago, as people are now relying on their smartphones and other mobile devices for a number of their daily tasks and transactions. According to Lori Senecal, in 2015, the revenue accrued in the internet advertising sector reached an unprecedented $60 billion – the vast majority of which was created through mobile advertising. While the monies associated with mobile advertising has steadily risen in recent years, the revenue accrued from desktop marketing has fallen at an exponential rate. For more details visit Bloomberg.


The rise of social media has steadily driven the internet advertising market, particularly in regards to the mobile advertising sector, as in 2015, Facebook, which sits firmly at the top of the social media market, saw an increase of just under 60 percent. Google, the world’s premier search engine, also saw a rise of nearly 20 percent, making the combined growth of both online juggernauts sit at 76 percent from 2014 to 2015. The most significant deterrent to the progress associated with online marketing is the mass implementation of ad blocking software, as recent reports have revealed that over 90 percent of online users either rely on it or plan to in the future. In order to combat this problem, many corporations have begun experimenting with new techniques to get audiences to pay attention to their advertisements, and one of the most effective strategies has proven to be the shortening of the ads themselves. By condensing the advertisements, audience attention can be maintained, while the message is still effectively delivered. The companies that have been the most successful in utilizing this technique are Spotify, Universal Pictures, and Snapchat, who regularly saw their ads exceed 14 million views.



See more: https://www.mediapost.com/publications/article/301396/cpbs-lori-senecal-leaving-agency-business.html

Plushies. The Lip Smacking Low Down on Lime Crime’s Newest Lip Launch.

Lime Crime is known for many things in the beauty world. Rainbow hair dye might be one thing that comes to mind, but their lip products are what make them stand out amongst their competition. From a flat matte to a bright metallic, you have a variety of lip options to fit your style. Chances are you and your girlfriends own a lime crime lipstick or have tried it at the very least. Maybe a bold lipstick isn’t your style but a lip tint might be. Well now you are in luck. Lime crime is releasing their very first line of lip tints called Plushies.

Not a peep had been said about what exactly Plushies were. Lime Crime kept their lips zipped, but gave us a little taste. We got a glimpse of the product packaging thanks to an Instagram post. It was described as a, “soft focus lip veil.” Which we assumed was code for a lip-gloss or lip tint, something softer from the usual. Lime Crime is calling it, “The cutest launch ever.”

Plushies have since made their debut. The concept of a Plushie is to come from the idea of a plush toy. Your lips should be as soft as a “teddy bear.” The line is made up of nude lip shades meant to last all day with one application. Lime Crime also carries a line of opalescent hi lighters and pocket candy eye shadow palettes. These would pair well with the Plushies giving your lips a subtle nude while giving your eyes and cheeks that stop and stare shine.

Who wouldn’t love a beauty brand that not only represents unicorns, but is also Vegan free and cruelty free in it’s products and practices. When it comes to beauty, we look for products that speak to us. One that speaks to our moods and our style. LimeCrime tapped into that unicorn market that was missing. The market that needed to represent those that wanted to sparkle and shine unapologetically. Shine on unicorns.

Jason Hope Works Toward Funding Anti-Aging Research.

Jason Hope is one of the more prominent futurists in the tech industry today. As a graduate of Arizona State University, where he studied Finance before receiving his MBA, Hope has made it his business to be ahead of the pack regarding matters of technology. Hope is the founder of Jawa, a mobile communications company, and one of the foremost innovators in the field that is now known as the Internet of Things. While it is clear that Hope has a wide focus, he is also lasering in on a concept that could have implications for the entirety of humanity — anti-aging research.

Jason Hope has always been passionate about medicine and the impact that it could have on humanity in the future. In fact, Hope has gone on record in numerous interviews regarding the fact that he doesn’t believe aging to be a permanent problem for humanity. In order for Hope’s thought to become a reality, he realized that there needs to be renewed focus on what our medical researchers are actually researching. This naturally led Hope to look at the work being done at the SENS Foundation. In fact, Hope become so infatuated with their anti-aging research that he ended up writing a donation for a full half of a million dollars in order to help their research. Jason Hope’s Hard Line Stance on the Internet of Things

The SENS Foundation is currently led by CEO Mike Kope and it was he who announced Jason Hope’s intense interest in their company as well as the massive donation that Hope so generously doled out. The donation was announced during the Breakthrough Philanthropy event which was hosted by Peter Thiel of the famous Thiel Foundation. Thiel was on hand to see the donation and he was summarily impressed by what he saw. Thiel would end up calling Hope’s donation, and corresponding passion, the entire highlight of the event. Jason Hope Pledges $500,000
What led Hope to the SENS Foundation specifically was the work that they had been doing on several important age-related diseases. Of these diseases, Hope’s donation will be serving to help analyze and search for a cure to arteriosclerosis. Dr. Aubrey de Grey, the CSO at the SENS Foundation, is the lead researcher on the property and one of Hope’s chief inspirations. Dr. de Grey was “delighted” about Hope’s donation and he believes that the funds will help to search for breakthroughs in his work that will hopefully impact the health of people around the world.

His facebook page

Sussex Health Care: A Leader In Care And Support Homes Services Provision

The elderly and adult with learning and physical disabilities require specialized care that many of their loved ones and family may find challenging to provide efficiently. Some of their needs are arduous, with some requiring round the clock attention. One organization that is dedicated to providing quality and reliable specialist care for the elderly and adults suffering from mental and physical disabilities is Sussex Health Care; a Warnham, United Kingdom-based organization founded in 1985. Since its founding, the team has expanded into one of the leading providers of care for elderly services in the United Kingdom.

Towards Quality Service Provision

Sussex Health Care’s longevity and growth within the healthcare sector in the U.K. is founded on quality service provision. Since its founding, the organization has carved out a name for high-quality services that are customized to meet the needs of their clients. That has seen the team take a multi-pronged approach in its operations and management. It has strategically transformed and expanded its service base by incorporating technology while also understanding the emerging needs of their clients. Their comprehensive services now include respite care, palliative care, and dementia care. The organization is one of the leading providers of specialist adult care in the country. Throughout their facilities, patients and their loved ones also receive educational services while the adults and the elderly also enjoy recreational services. Their gyms, equipped with state-of-the-art equipment also allow patients access occupational and physiotherapy services.

The Success Story

Sussex Health Care has not pillared its success solely on comprehensive and quality services. It is also dedicated ensuring excellent human resource management practices are implemented all across its facilities. The management promotes an environment where collaboration and teamwork can thrive among the employees. They are highly qualified, well-trained and justly rewarded. These are critical factors when it comes to employee motivation and satisfaction. Additionally, Sussex Health Care has also expanded its services to various cities and towns across the country. That is part of the company’s customer-centric approach that ensures they take services to the clients. In addition to its Warnham main center, it also has facilities and care homes in Horsham, Purley, Billingshurst, and Nutley among others.


Sussex Health Care was cofounded by Shiraz Boghani who is a certified doctor with years of experience practicing medicine. Through its open talent search practices, it has hired some of the best talents in the industry to head various departments. That includes Dilley Carol who chairs the education and training department and Corrine Wallace who leads the operational care services.

Search more about Sussex HealthCare: http://chronicleweek.com/2017/11/choosing-the-services-that-sussex-healthcare-provides-how-specialists-can-help-residents/

Dallas-based Bank Raises $54 Million in Private Placement

Dallas-based Bank Raises $54 Million in Private Placement

Nexbank Capital, Inc. has officially closed its sale of subordinated notes that targeted institutional and high net worth individual investors. During the fixed to floating rate private placement, Nexbank Capital raised a total of $54 million. In a statement, the Nexbank’s management says that they intend to use the funds for corporate functions and general growth of the bank. Since 2016, the financial services firm has raised a total of $283 million in both equity and debt.

The subordinate notes sold are non-redeemable for the first five years, but the bank planned a maturity period of 10 years. The bank will pay the investors an interest rate of 6.375% during the first five years. Beyond the first five years, the interest rate will be calculated as 458.5 basis points above the prevailing three-month LIBOR rate.

Nexbank Capital had contracted Sandler O’Neil & Partners, L.P as the sole underwriter and agent of the subordinate notes during the private placement. The underwriter also announced the closure of the sale on September 19, 2017.

About Nexbank Capital

Nexbank Capital, Inc. was established in 1922 in Dallas, Texas. Through its subsidiaries, the bank offers investment banking products and other general financial services. Some of these products and services include mobile banking, broker-dealer, mergers and acquisitions, syndicated loans, and corporate advisory. The bank is a private business and raises funds through equity or debt by private placement.

Nexbank Capital has divided its business into three sections for optimal service delivery. The three include commercial, institutional, and mortgage banking. With the three specialized arms, the bank fully understands a client’s needs and tailor makes a financial product that meets the customer’s requirements. The bank’s target market includes institutional clients, large corporations, real estate investors, middle market firms, and high net individual investors.

James Dondero, who also doubles up as the President and co-founder of Highland Capital Management, L.P., serves as the chairman of Nexbank Capital board of directors. James combines sound management and leadership skills with his vast experience in finance to serve clients better for the overall growth and success of the company.

Jim Larkin: Irish Folk Hero And Labor Leader

Jim Larkin is one of the most celebrated Irish folk heroes in history. Born in the slums of Liverpool, England in 1876, Larkin worked a variety of jobs as a child to help support the family.

Although Larkin had very little education, he was able to rise to the position of dock foreman. He was an avowed socialist and committed to fair pay and working conditions for all people. He joined the National Union of Dock Laborers (INUDL) and concentrated on labor organizing in 1905.

He became heavily involved in labor and continued to organize strikes. In Glasgow, Scotland, he led a protest against Chinese labor, reasoning that it would take away the livelihood of many Irishmen.

Larkin founded the Irish Transport and General Worker’s Union (ITGW) in 1907 after moving to Dublin.

He continued to travel the country and organized workers in Cork, Waterford and Dublin. In 1908, under the INUDL program, Larkin implemented a program that consisted of eight hour days, pension for people at the age of 60, national means of transport and work provisions for unemployed people.

After forming the Irish Labor Party, along with James Connolly in 1912, he led the most significant labor strike in Ireland’s history: The 1913 Lockout. More than 100,000 Irish workers went on strike against deplorable working conditions, low pay and the right to unionize.

In the end, hunger and loss of financial support forced workers to sign employee pledges. Not all strikers got their jobs back. Some were forced to enlist in the military and fight in World War I.

After spending time in America, he was deported back to Ireland in 1920. He continued to work on the behalf of Irish people and even joined the Irish Labor Party in 1945. Larkin died in 1947. A statue of Larkin was erected on O”Donnell Street in Dublin.

Read more: Jim Larkin | Biography

Talkspace Providing Counselling from Therapists at Low Prices

When a person goes through a breakup, nothing seems right, and the life seems almost upside down. There are many cases where the person has even committed suicide or felt suicidal. One should know how to control their emotions during such time else the problem would continue to worsen and your emotional baggage would weigh in your life as well. It would make it difficult for you to work efficiently or achieve your personal and professional goals. Your relationship with other people would also get affected due to the negative state of mind that would persist after the breakup if you are not able to control it.

When talking to friends and family also doesn’t help and you don’t know what to do, talking to a professional therapist is the best way out. Most of the people don’t go to a therapist because it would cost them a lot of money, but it doesn’t have to. Talkspace is one of the mobile applications that has been getting popular in the last few months. It is a mobile app that is designed to help people get help from the professional therapist at a lesser price. The therapists at Talkspace are licensed and professional and can help you with proper guidance on what can be done and how to move on after the breakup.

Talkspace offers complete privacy to its users and uses the bank-grade security system that ensures that all the data you share with the therapist is safe and secure. The users these days don’t have much time to go to the therapist’s office as often as they’d want, but with Talkspace, they would always be in touch with the therapist. Talkspace allows users to contact the therapist through the video call, text, and voice call. It is a convenient way to get rid of all your mental health issues and bring clarity to life.

Securus Technologies: Expanding the Payment Business

Securus Technologies has been enjoying decades of success operating in the telecommunications industry. The company has been consistently named as one of the best communications providers in the United States, and they are known for their unique inventions that are helping humanity achieve better communications system. Securus Technologies invested so much in the correctional facilities, and their number one customers are the prisoners themselves. They are given products and services that are provided by Securus Technologies, and it includes several gadgets which can make video calls, voice calling devices, and so much more. The management at Securus Technologies, however, found out that their growth is stagnant, and for them to draw in more customers, a company overhaul must take place.



Securus Technologies decided to expand its business, no longer limiting themselves to serve the correctional facilities. They started to acquire smaller companies which they think would be beneficial to the society, and one of the latest acquisitions that Securus Technologies had was the million dollar deal to place GovPayNet into their hands. GovPayNet is a fantastic system that can accept the payments incurred during several violations. The payment system is also provided in about ¼ of all the present counties inside the United States. The system was developed by an unnamed sheriff 1997 who thought that it would be great if the payment for government offenses should be made using the existing system.



The partnership between Securus Technologies and GovPayNet can be one of the most important acquisitions ever. Since Securus Technologies took over, the employee at GovPayNet is happy with the decision of the company that they will be retaining them. Securus Technologies is very serious about protecting the rights of their customers. No wonder that they are the ones being sought after by people who wanted to do some business.



One Product Niche Companies vs. Online Malls According to Market America

There is one issue that entrepreneurs have to solve when it comes to internet marketing. One of the things they have to figure out is the type of company they are going to bring forth. Many entrepreneurs go ahead and start some kind of niche company. While these companies typically do good when they succeed, there are some disadvantages. Networks like Market America are aware of the disadvantages to this approach of online marketing. As a matter of fact, Market America notices that niche companies often live or die on the sell of one product. Market America offers an alternative for entrepreneurs.

With Market America, people can choose whether they want to just sell one product or set up a mall of multiple products. The only thing is that they have to know how to market their company so that they will be able to make the sales. While it is an attractive idea to set up a mall, there are a few things that are going to intimidate many entrepreneurs. For one thing, they typically have to choose a wide range of products to market. Depending on the marketing technique, they may not have enough time to be able to market all of the products they are promoting.

Fortunately, Market America offers people ways that they can market their companies so that they will be able to get their customers to buy all of products they are trying to sell. Given that Market America is a product broker, there are plenty of ways that one can set up their own little mall with the products that have been carefully chosen according to quality and reliability. This saves a lot of work for the entrepreneur as he finds his products that he is going to promote for the customers.

Visit More : www.meeton.com/profile/market_america/

George Soros: Helping the World

JPost.com recently talked about how many sources are demonizing George Soros’s philanthropy. It’s sad that people can take good things and turn them into stupid claims and accusations. Every time a group belittles philanthropy, they lessen the world’s will to strive to for something better.

In recent years, many of George Soros’s activities have been targeted by right-wing conspiracy theorists. According to them, Soros is single-handedly behind the Charlottesville incident. He was funding both sides of the protests and rallies just to make it look like his philanthropy was doing something good for the world.

He’s also demonized for supporting the Women’s March and masterminding the Colin Kaepernick NFL protest. Somehow, Soros is also responsible for former national security advisor H.R. McMaster fired. And Roy Moore, Alabama Senate candidate says that Soros repeatedly hired women to falsely accuse him of sexual assault. Odd that none of these groups have any evidence of their claims.

One of Soros’s biggest contributions that pissed right wing supporters off was going against George W. Bush. In the early 2000s, he made a comment stating that he’d give up his entire fortune to prevent Bush’s reelection. Since then, he’s been an enemy of Republicans.

Regardless of who hates him, George Soros is still doing good deeds. According to the NY Times, he just made another massive donation to his Open Society Foundation. He’s been donating to the same foundation for decades, but now his contributions are notable as they’ve reached $18 billion.

For more than 30 years, Soros has donated between $800 and $900 million a year to his organization. Open Society’s put all of that money toward helping as many people all over the world. The only organization larger than Open Society is the Bill and Melinda Gates Foundation; it’s obvious why.

Currently, Open Society is focused on saving America from itself. While it does operate in over 120 other counties, the United States appears to be its top priority right now. For years, the organization’s invested in programs to help domestic groups fighting for human rights.

Recently, the nation’s been in a severe fight over who will control the world. After Donald Trump’s presidential victory, hate groups spewed from the shadows and began attacking innocent people. Soros views it as his duty to protect as many people as possible.

Visit More : twitter.com/georgesoros

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