Brazil Things

Duda Melzer – President of RBS Group, A Global Media Conglomerate

Duda Melzer assumed a position as the head of RBS Group which is a large global media conglomerate. Duda replaced his uncle, whom was the head of the RBS Group prior. In addition to being the President of the RBS Group, he is also active in the digital space as chairman of an investment company called e.Bricks. This investment company is designed to invest in Brazilian and American internet companies. You can visit Crunchbase to know more.


One of his companies happens to be Radio Gaucha which happens to be the origin of the RBS Media group. This has been around for 90 years, and has a significant number of archives in the station.


Another item which his company is noted for is releasing a series of tablets branded with Zero Hora. This is a newspaper, and came as a result of a partnership with Samsung. The tablet also includes advertising so that brands will have access to the vast Brazilian market. RBS also analyzes the reading habits of the users of these tablets so as to better target advertising to their customers as well as influence the content that the readers of the paper see.


According to Acaert, the company is a leader in producing solutions which are designed to be cross-platform and designed for a multitude of users. RBS Group is also embracing new technology, while still keeping old technology such as radio still valuable.


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Ricardo Guimarães of BMG aims to double it’s payroll with new venture


Diario do comercio.
After forming a joint venture with Itaú Unibanco to act in the payroll loans, the Bank BMG started a process which will make its management more professionalized, with the hiring of executives in the industry. From now on, the family Pentagna Guimarães, which always controlled the company, will join the Board of shareholders of the Group and make room for the entry of market professionals. The institution aims to double the payroll and eliminate credit card products that have no added value to the business of the Bank.

Following this principle, the Chair of the Board of Directors, today occupied by the owner of the Bank, Flávio Guimarães, Pentagna will be passed to the command of Alcides Lopes Tápias, who has starred in Itaú Unibanco and Bradesco Bank, in addition to being President of the Brazilian Federation of banks (Febraban) and Minister of industry and Foreign Trade Development.

The Executive Presidency, currently under the responsibility of Ricardo Annes Guimarães, heir and business partner, will pass into the hands of Antonio Hermann. Among other functions, the Executive has held the Presidency of the Brazilian Association of banks (ABBC) and Director of the National Association of credit, financing and investment (Acrefi) and Febraban.

“The BMG has a beautiful trajectory over the 80 years. It is the market leader in the field of payroll loans and I think the trend going forward is to maintain that position, “says Hermann when being asked about the major changes that should occur in the Bank after the inauguration. The two executives have yet to have their names approved by the Board of shareholders and by the Central Bank, for this reason there is a definition of date to take the chairs.

Strategy – one of the strategies taken by the new Chief Executive is the quest for a bigger wallet to payroll loans. The goal is to get more space on the market, since it will now act as well through the joint venture, banco Itaú BMG Recorded, which aims to supply, distribution and marketing of credits stated. As the BMG’s main product the payroll loans, the idea is to grow by investing in this type of operation.

For Hermann, the new financial institution will not reflect negatively on the results of the BMG, even a “competitor” with regard to payroll loans. The Executive argues that the partnership must be advantageous to the Bank. This is because it is expected that the profit achieved with the 30% belonging to the mining Bank on joint venture are greater than the registered by payroll operations of BMG. “The Bank will help manage the joint venture’s portfolio and continue with their R$ 27.42 billion credit in your own portfolio. But in another company, the cost of capture will be smaller, as they will be divided with the Ita, “he says.

As the Bank’s credit portfolio is limited, to increase the payroll, operations will be reduced or eliminated other products that do not have given back to the Bank. The direct consumer credit, as consumer finance and personal loan, is an example of an operation that will lose the emphasis on BMG. They gained more space last year, when the institution bought Banco Schahin, by value of 230 million R$, and GE Money in Brazil, which encompasses the GE Capital Bank s.a. and u.s. sales and service provider GE Promotions. This occurred because the acquired financial institutions acted more strongly in this business.

“We have to focus on the operations that give us better results and we know that consumer credit is not the focus of the company,” he says. In addition to recorded, financing the supply chain of larger companies and vehicle operations are also part of the bet of the company.

The success and growth of BMG could not have been possible without the knowledge and skill of Ricardo Annes Guimarães. Ricardo was given the title of President in 1998 and sense then have contributed to much of BMG’s success.

South America’s Biggest Country Is Big News For Advertisers

If you’re a foreign advertising executive, Brazil, with its exotic locations and people, may seem like a daunting prospect. But if that’s your perspective, then perhaps you need to take a closer look at this country. Far from being a tough (Brazil) nut to crack, South America’s largest nation is filled with enthusiastic consumers. Not only that, they’re consumers with both increasing educational levels and disposable incomes. The use of credit cards here since the early 21st century has greatly expanded. Internet use has also greatly increased since the turn of the century, with its largest group of users being teenagers. These savvy young potential shoppers spend as much as 14 hours per week online. It’s estimated that as much as 50% of the country’s population falls between the ages of 15-40. Marketing research indicates that this age range is the most likely to spend money on new products. And with a median age of 28, this new generation of spending-inclined Brazilians not only has more money to spend, they have plenty of time to be trained on how to spend it, too.

And these increasingly well educated, affluent Brazilians are willing to be guided in their purchases. While they are very loyal to national brands, overseas goods and services are popular as well. Vacation-destination countries such as Great Britain often have an impact on foreign brand loyalties. And since Brazil not surprisingly is a country that often influences the rest of the continent, its purchasing choices often are reflected elsewhere in South America.

So you’re getting sold on Brazil as a advertising market? Great, but you’d better hurry, because the country’s native advertising agencies have already seen and are moving on its potential. And one of the country’s biggest agencies is Heads Propaganda, headed by advertising executive and founder Cláudio Loureiro. Known more commonly in Brazil as “Heads.”, the firm’s headquarters are located in its founder’s hometown of Curitiba. However, Brazil’s largest privately owned advertising agency has outgrown its borders, and now has offices in multiple countries, including a presence in North America.

Although educated for a legal profession, Loureiro became interested in advertising early on from his days on Facebook, as well as entertainment, and has served as a producer both for a feature film and a Broadway musical. Under his guidance, “Heads.” has produced work for a number of large Brazilian companies, winning Loureiro that country’s highest advertising honor. The company’s best known international advertising was the “Sea Shepard” public awareness campaign. Highlighting marine life slaughter, the campaign was commissioned by the Australian non-profit Sea Shepard Conservation Society. Heads Propaganda’s multi-media campaign quickly went global, and the company’s compelling images and text have been seen around the world.

Jaime Garcia Dias, the Newest Darling of Brazil


The newest bright light of writing has come to Brazil. His name is Jaime Garcia Dias. Born in Rio de Janeiro, Dias was born to an author father and an architect mother, Arnaldo and Dulce. From the beginning he already had the predisposition to be a creatively minded person, it would seem. Dias says his father encouraged him to write from a young age. One of his favorite books, inspired by his father, also inspired his own writing, namely The Devil to Pay In the Backlands, by João Guimarães Rosa.

Dias’ Beginnings

Dias started working as professor of literature, teaching teenagers, in 1995. All the students loved his enthusiasm, so much so that he soon became the vice president of the Carioca Literature Academy, in 1997.

To say there was a beginning to Dias is actually a bit of a misnomer; the fact is that he wrote ten books by the age of thirty, by far one of the most prolific Brazilian authors to date. In 2001 all of his work paid off, for he won the White Crane literary award.

After this, things started to really pick up for Dias. He got attention from Argentine writer Josué Gomez for his novel Fell From Heaven, which became a huge hit throughout all of South America.

Body of Work and Reception

There have been many famous works by Jaime Garcia Dias, among them Two Ways, Canal, Clouds, Tiny, and the more recent Chronicles That Made Me A Man. All of these works won awards. At age 50, Dias has already written twenty books. His awards include the ABC award. writes that from the very start Dias has gotten great reception for his books. His books are translated into English and are not just available in South America now. His writing is always well-received. In 2013 Dias wrote a collection of child memories for Jornal de Brazil, about his father, and it touched everyone’s hearts. They loved it all so much that Dias was invited to write weekly for the Jornal de Brazil.


There have been wonderful authors that Brazil has produced, such as Paulho Cuelho and Gabriela Mistral. They have won a lot of popularity by their books. But Dias seems especially unique in that he has won over the hearts of so many. The Carioca Literature Academy, which he put so much love into, recently awarded him the presidency in their 100th anniversary event. Dias’ vision, which he said was to make the Carioca Literature Academy a haven for writers, has truly come true, being led by such a heartfelt, talented soul. We hope that he will be one of those authors who writes into his elderly age, so that we can continue to benefit from his amazing written works.

Fertile Investment Ground in Brazil

Brazil being the world’s fifth largest country by area, population and being Sixth largest economic country of the world, is overwhelming for the investors worldwide. The re-election of Brazil president has made investors worldwide cautious about the investment in Brazil but there is still a ground for investors which poses as a vital option for worldwide investors. Brazil has enormous investment opportunities still inviting investor on a positive note to set their businesses in the field of agriculture, industry, energy infrastructure, transportation and other businesses.


The reasons for which Brazil can be considered as giant investment hub are broad but some will be taken under consideration. The largest population of the Brazil is providing the internal biggest market and customers for any investor and according to statistics the Brazil C class population unlike other countries is way up to the consumption of every new gadget and product that pop-up in the market. The Brazil companies and people have enormous wealth, which is why International Monetary Fund (IMF) placed them as Sixth largest economic country of the World. Being a populated country it offers a competitive ground to the investors for investment in energy and industrial sector, which is the need of time and population. The agricultural sector is a fertile ground for its diversity in flora and fauna, to provide opportunities for medicine-plants, Agri development businesses.


Already known for its production of most wanted goods worldwide Brazil is holding a status of leading exporters. The case study of a potential investor Zeca Oliveira as a CEO of the Bridget Trust Administrator (BTA) shows the growth of economy and positive outcomes of choosing Brazil to invest one’s capital. Zeca Oliviera contested in the Election for capital of Sergipe state of Brazil in 2014 in which he received 0.08% of the votes only. Being a CEO of the BTA the Oliviera form a joint venture with a company named Gradual Investments for synergies, cost reduction and revenue generation in January 2015. The joint venture quickly evolved by seeing the growth of assets into new agreements that will increase R$ 6.5 billion in assets.


Zeca Oliviera was initially managing R$900 of funds for which company has shown growth in assets to 2.5 billion already in less than a year time span. He is currently celebrating the development and success of the company. The strategic alliance between two companies would allow cross-selling and maximizing loyalty with its customers, says Zeca Oliviera.


Therefore it is an exciting time for start of investment in Brazil for its attractive qualities. The top research investment has been made on agriculture sector, which has allowed Brazil to develop production and export in agribusinesses. The investment climate is fair for industrial and transport sector as well with developed air transport and local and international courier services.

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