Business Strategist

Jay-Z Thanks Desiree Perez Contributing to His Success

Desiree Perez

While the entertainer stands in the spotlight many others who contribute to the performer’s success labor in obscurity. Chief Operating Officer of ROC Nation Desiree Perez is an example of someone whose contributions to the entertainment industry go largely unrecognized. Under Perez’s stewardship, ROC has become a premier talent agency.

Having all the talent in the world is useless if no one knows when or where you are performing. Keeping the talent in the spotlight literally and figuratively is part of Desiree Perez’s job. Her duties include arranging the advertising, interviews, and other promotional events that sell tickets and CDs.

Desiree Perez

Every year Billboard magazine honors 120 women for their contributions to the music industry. In 2018 Desiree Perez was honored as one of the music industry’s most powerful female executives. Factors that led to Perez’s recognition was ROC Nation’s efforts on behalf of criminal justice reform. Keeping the America Festival in Philadelphia and the successful release of an album by The Carters.

Shawn “Jay-Z” Carter and Desiree Perez have worked together for two decades. The rapper refers to Perez as his “secret weapon“. To express his gratitude for the contributions she had made to his career both on stage and in the world of business (he is one of ROC Nation’s co-founders) Jay-Z hosted a dinner honoring Perez. The venue was a private room at the New York City restaurant Fresco by Scotto.

NICE Global: The Inspiration

A Company on the Rise

 

With a headquarters founded in Kingston, Jamaica, the hometown of the ambitious and talented Paul Herdsman, CEO of NICE Global, the company has come a long way. Started only in 2014, since then NICE Global has lived up to its name, aiding companies with strengthening their profit margins all over the world.

 

Managing a business is no easy or small affair. Sometimes the back office of a company alone can be such a daunting task that many managers end up getting overwhelmed and repeated mistakes end up hurting the company’s reputation so much that the business goes under because of things that could have been avoided with due diligence. That is where a company like NICE Global comes in. They help to manage back office affairs for companies like customer service so that the business can focus on what’s important, their products and services.

 

Throughout a successful career Paul Herdsman has developed aa plethora of corporate wisdom that he expresses in the article “12 Successful Tips for Entrepreneurs”.

 

Birth of an Idea

 

After many business moguls and aspiring entrepreneurs alike saw the success of Paul Herdsman and NICE Global, they just had to know where the idea to start the company came from. Always willing to share, Herdsman shared that in 2013 he was using outsourcing for businesses in five different countries. It did not take long for him to realize how inefficient this process was. The whole thing became such a convoluted mess that he finally thought to himself that there has to be a better way.

 

It was not an easy decision, but after a lengthy and careful discussion, Paul and his partners decided to bring all of their outsourcing back to in-house, creating a single center in Montego Bay, Jamaica.  Go Here for additional information.

 

The Result

 

There was no doubt that when Paul Herdsman decided to bring outsourcing all together under one roof that he struck on a golden idea. There were so many companies out there that were in need of a centralized place to handle all of their back office and customer service issues. The life blood of any business is to fill a need and niche, NICE Global found that niche, and has been helping others find success ever since.

 

Visit; http://www.fivehundo.com/paul-herdsman/

 

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