Fabletics is Becoming the Money Maker that Kate Hudson Hoped It Would Be
Fabletics is a company that was founded by Adam Goldenberg, Don Ressler and Kate Hudson. This company has become one of the most popular clothing companies for women that are looking for athletic clothing. There is a great amount of talk about how this company has grown tremendously within a 10-year span. It is no secret that Fabletics has been a company that has done well because it expanded outside of the United States.
People in Canada and Australia know about this company because they can also buy clothes there. Kate Hudson, in the near future, may expand to even more countries. Right now her focus is on expanding in to physical brick-and-mortar stores. This is where a lot of her time has been spent.
Kate Hudson has been putting in a great amount of time to market the brand through traditional means now that she is going into more brick-and-mortar stores. People that may have never shopped on the website are now seeing television commercials. They are also seeing print ads in magazines. This shows that Kate Hudson is serious about getting the word out about Fabletics to a wide audience.
Many people may have never thought that the actress that was known for romantic comedies would become something of an entrepreneur that is now making millions in retail clothing. She is passionate about what she is doing, and people are recognizing that she is serious about this.
The thing that is allowed Fabletics to be as successful as it has become is the great amount of variety that is available. People can buy tights on this website. They can also acquire other garments like yoga pants and active wear. Kate Hudson even has her own active wear line. This has allowed her to develop products and work with designers to get specifically what she wanted to work out in. People that are interested in the workout regimen that Kate Harrison has will often buy the clothes that Kate has handpicked on the website.
It is this type of personal involvement that gives people a lot of respect for Kate Hudson and what she is doing. She is not just handing over every aspect of the company to someone else to develop. This is what has allowed Kate Hudson to become a leader in the world of athletic clothing. People are excited about what Kate Hudson has managed to do, and they are getting connected with this brand of athletic clothing because it speaks to a whole new generation. People that have never been part of the Fabletics brand before are now finding that this is the company that they want to use for all of their athletic clothing needs.
A large number of people are using Fabletics because this is the website that allows them to sign up for automated shipments. Customers can get these shipments without actually going to the site to shop. These are clothes that are automatically shipped each month when people become VIP members.
Fabletics And Kate Hudson Successfully Compete With Amazon
The entire country needs to move more, there is just about no doubt about this, and perhaps Kate Hudson thinks they will if only they had some cute gear to wear! If every time the average person was upset by the abysmal findings of whatever it is they were looking for, that they could then take that upset and build a company that would negate their dismay, maybe some would, but likely many would not. They would arbitrarily lament their lack of satisfactory options, and boo-hiss the industry at large, but not Kate Hudson.
She might well be one of the busiest celebrities in Hollywood, but that did not stop her from recognizing an opportunity. Disgusted with the workout clothing options she was finding, rather than pay some seamstress egregious amounts of money to quietly make her the best, one-of-a-kind workout gear, she let this galvanize her to help others, and built a business instead. The company is called “Fabletics.”
Kate Hudson did not grossly limit her ability by just getting involved in manufacturing a new spin on yoga pants, but rather built a clever subscription service into her website. There are a plethora of new metrics to focus on with the evolution of online buyers. Her brand, aside from their subscription service, focuses on things like “last-mile service,” brand recognition and the very important exclusive design. In addition, she joins a rather short list of wildly successful companies which started out only as an online retailer, and then proceeded to do the reverse of what almost every other company does. After creating a mega-hit brand through the online world, she has gone brick-and-mortar. Fabletics has launched stores in California, Hawaii, Illinois and Florida.
The recipe for success with Ms. Hudson’s thriving enterprise is that it is much easier to keep customers happy if you know what they want, rather than arbitrarily try to tell them what they want. Fabletics does something very few companies do, which is ask their customers what they like. There is the equivalent of a quiz for customers which they use to gauge their interests. The subscription service then capitalizes on what is learned using it to target-market to their subscription-based customers.
There might be nothing better than a company asking someone what they like, and then providing them with alerts when items they might be interested in are being offered. It seems so simple, and wildly efficacious, yet it is likely never done, or done in a disingenuous manner. Many companies might ask customers what they like, and then they just go on, ignoring what they have been told, and just proceed to use the information captured to market more stuff. Ms. Hudson sees consumers as not a means of growing her happiness, but more as a means of growing “their” happiness.
This focus on creating a better shopping experience has her celebrating a company that has grown just about exponentially in just 3 years time. The reason is simple: she listens, and then she makes a great product based on what she hears, which is perhaps better known as the best recipe for success ever.