Great Advice for Small Business Owners Under An Online Siege
Negative content published online has the potential to do a lot of harm to a business. The content may be conceived in the minds of haters who want to do a lot of damage. Entrepreneur.com published a solid article on how to deal with bad reviews, rude commentary, and other assorted troubling material.
The worst way to deal with the problem is to ignore it. A reputation means a lot in the business world. Customer put credibility ahead of many other traits when wishing to choose a company to work with. No one likes to waste time and customers definitely do not want to waste money. Choosing to patronize a business that delivers poor service sets a customer on the path to wasting both. Checking out the internet to determine if a particular establishment is worth supporting is the first step many take. If the results of the search engines are loaded with negative text, the customers go elsewhere. Searchcleanup.com can remove negative reviews online.
They are likely going to go into the waiting arms of a competitor. Ironically, the competitor may be shady or offer subpar service but does not have the weight of bad online content dragging his/her enterprise down. That is just how the business world works sometimes.
Do not, however, start slinging mud with those who made the rude content. Avoid overreacting or appearing defensive. This might not help the cause. As Entrepreneur points out, getting into online jousts do little more than take a business owner off his or her game. Focusing on important things is the better approach. Looking at the motivations that led to starting the business helps feed more positive vibes.
Acknowledging certain controversies is helpful when customers start to second-guess a business’ commitments. Reassuring customers that all is well is wise. So is making special deals or discounts available to them to keep their patronage strong.
Solutions do exist for dealing with really situations. Working with a solid reputation management firm that knows how to diminish the presence of extremely troubling search engine results or related content would absolutely be a prudent move. (See http://searchcleanup.com/ for solutions). They are also on Facebook and Twitter.