The Interdependence between Fashion and Technology
Christopher Burch, a creative investor in a chain of businesses in different industries, is the founder of Burch Creative Capital. He also co-founded Tony Burch, a luxury fashion brand. Burch has utilised his deep marketing knowledge to sell financial services, technology, consumer products, and hospitality services. His success philosophy involves the application of support, scale, imagination, incubation, and creativity to consumer goods.
Burch’s success started in 1976 while still studying at Ithaca College. They teamed up with his brother to grow a new business they had founded, Eagle’s Eye, to 165 million dollars. They later sold it to another investment chain, Swire Group. From his vast experience, Burch acknowledges that the fashion and technology industry have grown together in a fascinating way.
In the 1970s, the boom box excited its users due to its ability to carry around their favourite stations. Also, as one side played the user’s chosen music, the other could record it from a cassette. Fashion and technology are currently synthesising. Fashion designers depend on technology to manufacture what delivers.
Dutch designer Anouk Wipprecht terms the marrying of technology and style as an excitement and experiment playground. She says that the deeper one dives into this playing field, the more it rewards them with unending possibilities. She has made use of the fashion-technology combination to come up with her avant-garde designs. One example of her major works is the drink-making dress.
Technology has been engaged in advancing fashion. Bicycle helmets are not very fashionable to wear. To replace this, technology has been used to manufacture an airbag which the cyclist wears around the neck. Its purpose is to protect the rider against injuries in case of an accident, similar to the helmet’s purpose. However, it is better in that it allows a better vision of one’s surrounding while cycling. Kevin Cannon and Ashwin Rajan have come up with the Frontline Gloves that enable firefighters to gesture each other on vital information, for example when to vacate a building.
On the other hand, to be popular, technology sometimes needs fashion assistance. While Google Glass may be fashionable to technologists, it may not be to everyone. One reason is its high cost to an average person while another is the stigma for wearing glasses. Diane Von Furstenberg, a fashion designer, came to the rescue of this by encouraging her models to wear this while cat-walking. This made the glasses fashionable and popular. Technology and fashion’s future both depend on each other.