Lip Care Market

EOS Takes Over the Lip Balm Industry

EOS is a fairly new company, and has only been in business for about seven years. In this short time, the lip balms have been flying off the shelves in popular stores like Walgreen’s, Costco, Walmart and Target. A number of world-famous beauty publications like Allure and Cosmo have also featured EOS lip balms in their magazines and have praised the benefits and aesthetics of the products. Celebrities like Taylor Swift, Miley Cyrus and even Kim Kardashian also use EOS, which has made the lip balms much more appealing to consumers.

Sanjiv Mehra, one of the founders of EOS, has shared that now is the time for customers to learn more about EOS. Up until now, the company has been pretty quiet about its success, but has recently revealed that EOS lip balm sells around 1 million units each week. The company is also worth around $250 million, and is the second best-selling lip balm in the United States. It is predicted that EOS will be one of the leaders in the growth of the lip care industry in the coming years, when the industry is predicted to be worth around $2 billion by 2020. Mehra shares that one of the reasons EOS continues to do so well is that the company provides natural and organic lip balms that make customers feel extra special throughout the day.

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