Jay-Z Thanks Desiree Perez Contributing to His Success
While the entertainer stands in the spotlight many others who contribute to the performer’s success labor in obscurity. Chief Operating Officer of ROC Nation Desiree Perez is an example of someone whose contributions to the entertainment industry go largely unrecognized. Under Perez’s stewardship, ROC has become a premier talent agency.
Having all the talent in the world is useless if no one knows when or where you are performing. Keeping the talent in the spotlight literally and figuratively is part of Desiree Perez’s job. Her duties include arranging the advertising, interviews, and other promotional events that sell tickets and CDs.
Every year Billboard magazine honors 120 women for their contributions to the music industry. In 2018 Desiree Perez was honored as one of the music industry’s most powerful female executives. Factors that led to Perez’s recognition was ROC Nation’s efforts on behalf of criminal justice reform. Keeping the America Festival in Philadelphia and the successful release of an album by The Carters.
Shawn “Jay-Z” Carter and Desiree Perez have worked together for two decades. The rapper refers to Perez as his “secret weapon“. To express his gratitude for the contributions she had made to his career both on stage and in the world of business (he is one of ROC Nation’s co-founders) Jay-Z hosted a dinner honoring Perez. The venue was a private room at the New York City restaurant Fresco by Scotto.
Pull Me Closer: Alex Pall and Interview
In July of 2016, Alex Pall and Andrew Taggart of the Chainsmokers released their soon-to-be hit, “Closer,” with Halsey. In an interview with Interview Magazine Pall and Taggart discussed the infancy of their career, working with Halsey, and their fanbase.
Pall and Taggart met through their new manager. Both having an interest in dance music and DJing, their manager introduced the two, and Taggart notes “it was love at first sight.” They “immediately started working” and “grinding every day… until we hit our stride.”
They both “brought different [things] to the table.” Pall had DJ credentials, and Taggart brought production credits, but they were both realistic about the ideology and life cycle of the music industry insomuch that they “were both very observant about what was going on around [them] and who was killing it and what was working and what wasn’t.” So, the Chainsmokers spent much of the early part of their career “trying to shape an identity around this.”
They comment that they no longer want “make straight-up dance music anymore.” Instead, the Chainsmokers have begun to “blur the lines between indie, pop music, dance music, and hip-hop.”
While the Chainsmokers write alongside songwriters, the lyrics the Chainsmokers sing encapsulate their own stories. Taggart notes of “Closer” that “It’s about hooking up with my ex-girlfriend and, you know, being attracted to her at first and then as soon as we hooked up knowing exactly why I broke up with her.” Sometimes, Pall mentions, it is easier than other times, but “it’s always different, but its always us.”
Working with Halsey on “Closer” was “a huge step in the right director for us.” Pall comments that “she’s incredible,” and “if you had asked us over the last year who was an artist that we wanted to work with, Halsey was number one on that list.” They sing Halsey’s praises, and they comment that “Closer” was an attempt to “write a really unsexy sex song.”
Pall and Taggart feel pretty connected to their fans through social media. They note getting videos of children singing their songs and even their parents, and they enjoy that they “[transcend] age [groups].” They have taken the road by storm, expanding from their “#Selfie” crowd to a larger, international fanbase, and they will continue to“[push] new boundaries and [give] people new experiences.”
Desiree Perez Handles Things from Start to Finish
Launching a music streaming service is no easy task. Jay-Z knows this, and Desiree Perez knows it as well. They have been at the ground level when it comes to revamping a music streaming service that was not capable of competing directly against Spotify. Now it appears that this premium music streaming service called Tidal is one of the hottest things around. Much of this has to do with the business woman that is behind the scenes. This woman is Desiree Perez. Billboard has taken a look at what she has been doing for Jay-Z and all of his business ventures. She has had a great hand and getting live concerts on Tidal. She has been able to negotiate deals for major pop stars. All of her work seems to be coming to the light as Jay-Z provides a platform for Desiree Perez to grow. She has the ability to move new artists and get more people out there.
This is a long time friend that has been able to help Jay-Z see what business ventures are going to work. She is part of his circle of influence, and she is the most notable figure from this group. Perez is recognized by Billboard as one of the top female leaders in business, and she is also one of few leaders that have actually been able to create a platform where she could negotiate contracts in different areas. She is not locked into entertainment alone because she has negotiated contracts for people in sports.
Desiree is not solely link to one venture because she also has her own nightclub. Perez has her hands in a multitude of things because she knows about business. She knows how to get contracts in place and cut deals from start to finish at Roc Nation.
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