Desiree Perez Handles Things from Start to Finish

Launching a music streaming service is no easy task. Jay-Z knows this, and Desiree Perez knows it as well. They have been at the ground level when it comes to revamping a music streaming service that was not capable of competing directly against Spotify. Now it appears that this premium music streaming service called Tidal is one of the hottest things around. Much of this has to do with the business woman that is behind the scenes. This woman is Desiree Perez. Billboard has taken a look at what she has been doing for Jay-Z and all of his business ventures. She has had a great hand and getting live concerts on Tidal. She has been able to negotiate deals for major pop stars. All of her work seems to be coming to the light as Jay-Z provides a platform for Desiree Perez to grow. She has the ability to move new artists and get more people out there.

This is a long time friend that has been able to help Jay-Z see what business ventures are going to work. She is part of his circle of influence, and she is the most notable figure from this group. Perez is recognized by Billboard as one of the top female leaders in business, and she is also one of few leaders that have actually been able to create a platform where she could negotiate contracts in different areas. She is not locked into entertainment alone because she has negotiated contracts for people in sports.

Desiree is not solely link to one venture because she also has her own nightclub. Perez has her hands in a multitude of things because she knows about business. She knows how to get contracts in place and cut deals from start to finish at Roc Nation.

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The 27 Club: An American Urban Legend 40 Years in the Making


On July 3, 1971, the lifeless body of the Rolling Stones’ Brian Jones was pulled from his Cotchford Farm swimming pool. The coroner’s report described his passing as “death by misadventure.” He was 27 years-old.

Over the next two years, rock stars Jimi Hendrix, Jim Morrison and Janis Joplin joined Jones in death. All were 27. When Kurt Cobain, of the grunge band Nirvana, died of an apparent suicide at 27, the group of artists became known colloquially as Club 27.

Hard drinking neo-soul singer Amy Winehouse died of alcohol poisoning and was admitted to the “club” in 2011. She, of course, was 27.

Certainly, many other musicians, some 27 but most not, died as well during this 40-year span, but the notion that the 27 club is some magically tragic number for musicians has become ingrained in popular culture. A 2011 study in the British Medical Journal demonstrated that musicians are no more likely to die at age 27 than at any other time in their 20s.

Still the mythos of the 27 Club persists even in light of the deaths at other ages of Lynyrd Skynyrd’s Ronnie Van Zant (29), Steve Gaines (28), and Cassie Gaines (29) whose plane went down in Mississippi, Bradley Nowell (28), founder of the band Sublime who died of a heroin overdose, and Duane Allman (24) of the Allman Brothers Band who was crushed to death in an accident when his motorcycle landed on top of him.  A lot can contribute to a young celebrities troubles, from drugs, to being hounded by the press at a young age, sex tapes and WWE porn, all can be contributors to these untimely deaths.  But whether or not the age of 27 has anything to do with this mythology, remains to be seen.

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