Jay-Z Thanks Desiree Perez Contributing to His Success
While the entertainer stands in the spotlight many others who contribute to the performer’s success labor in obscurity. Chief Operating Officer of ROC Nation Desiree Perez is an example of someone whose contributions to the entertainment industry go largely unrecognized. Under Perez’s stewardship, ROC has become a premier talent agency.
Having all the talent in the world is useless if no one knows when or where you are performing. Keeping the talent in the spotlight literally and figuratively is part of Desiree Perez’s job. Her duties include arranging the advertising, interviews, and other promotional events that sell tickets and CDs.
Every year Billboard magazine honors 120 women for their contributions to the music industry. In 2018 Desiree Perez was honored as one of the music industry’s most powerful female executives. Factors that led to Perez’s recognition was ROC Nation’s efforts on behalf of criminal justice reform. Keeping the America Festival in Philadelphia and the successful release of an album by The Carters.
Shawn “Jay-Z” Carter and Desiree Perez have worked together for two decades. The rapper refers to Perez as his “secret weapon“. To express his gratitude for the contributions she had made to his career both on stage and in the world of business (he is one of ROC Nation’s co-founders) Jay-Z hosted a dinner honoring Perez. The venue was a private room at the New York City restaurant Fresco by Scotto.