An Interview with Gustavo Martinez

Former CEO of the J. Walter Thompson Worldwide marketing firm and WPP plc, a large multinational advertising and public relations firm based in London, Gustavo Martinez is a firm believer in the importance of sustaining and acknowledging acquired talent and innovation in the cruel world of marketing and advertisement.


In his 35 years in the industry, Martinez not only led the aforementioned advertising firm giants, but he also became the front of McCann Worldgroup, an American global advertising agency; and Ogilvy and Mather, an award-winning New York city-based British advertisement and PR agency. His presence and knowledge in advertising as literally felt worldwide.


His success came to such a state as a consequence of his work-oriented beliefs, wide marketing knowledge, and novel ideas. First and foremost, he believes that creativity is the foundation of all advertising agencies and marketing firms. Although that is wide knowledge, Martinez says that it is the understanding of what creativity is for an artistic individual and how to utilize this understanding in the most optimal way. In this regard, consultancy-based work is the most effective for such creative geniuses as they tend to work well in free-spirit environments rather than in processes that are rigorous, standardized, and offer little to no room for originality. According to him, it is important for any advertising company to keep its employees in their imaginative and inspired mindset. In order to do this, leaders must always acknowledge their team members’ abilities, talents, and contributions. People always strive in an atmosphere where they are appreciated.


Gustavo Martinez iterates the importance of the people who work around him and with him by including them in his creative process. According to him, ideas come to life and projects get done when people like what they do. In his experience, when individuals enjoy their work, they tend to produce wider and more inspired ideas. He would always put his team members in projects that they like rather than assigning them randomly just for the sake of finishing a task.


Apart from being an advertising and marketing consultant, Gustavo Martinez also considers himself as an entrepreneur and somewhat of a philanthropist. He believes that in order to strive as an entrepreneur, one must always be an active listener and a generous person. For Martinez, charity is an essential aspect of life; but more importantly, it should be done out of genuine kindness and desire to help. In some cases, charity performed under reasons other than kindness is already advertising. When the two mix up, it merely becomes a status signal and oftentimes, the brunt of bad results are the charity recipients.


Currently, Gustavo Martinez is pre-occupied with his UV Business Acceleration project – a project that aims to increase the success rates of startups. He is also interested in the “internet of things”, a process that heightens how things are done and how efficiently it is executed.


Follow Gustavo Martinez on twitter.


Gustavo Martinez: An Insight into The Marketing and Advertising Industry

The present world of business and entrepreneurship largely depends on marketing. When you apply the right ideas and strategies to marketing, then the success of sales will be guaranteed.

Having been in the industry for more than 35 years, Gustavo Martinez is the icon of marketing and advertising. He is the brains behind some of the legendary adverts and the growth of the well-known household names for marketing firms.

His well-versed skills, creative strategies have enabled him to be able to lead significant firms in business and create household names. Gustavo has also been the CEO of some of the top marketing firms like J. Walter Thompson Worldwide, President of McCann World-group as well as the mighty Ogilvy and Mather.

Consultation as a Tool in Business Growth through Marketing

When you are a consultant, you become a reliable high-end service provider who is trusted to provide useful and productive strategies at an operational level. Consultancy and marketing have worked in hand for decades to increase sales through better sales.

Gustavo points out that the basis of any marketing firm or agency is built on creativity.

The named is a different approach from other industries, which mostly are based on a repetitive routine that can be refined and perfected.

As a marketing consultant, you will have to get used to evoking the raw creative side. Most minds that go with the spirit of exploring consultancy tend to rebel against the usual routines that are ruled by 9-5 environments; which is the idea on which marketing is built on. Read more: Gustavo Martinez | Crunchbase

When it comes to marketing consultancy, Gustavo believes that the advert is a reflection of the product. While the two balances, they are influenced by streamlined user experience, analytical insights and the use of technology

The Future of Marketing and Consultancy

Gustavo believes that success rates will be increased through the use of total marketing strategy optimization that is to be developed.

This approach will deviate from the traditional trial and error analogies applied to start-up businesses in the marketing and development of the product. This means that brands and marketers strategies that have guaranteed success.

Internet of Things and Marketing

Most of the people in the marketing and advertising industry mostly overlook the impacts that can be created by what we term as the internet of things. The internet of things detects how an idea is pitched to the target market and where it can result in more significant impacts. It gives you all the knowledge you need to know about the products, the risks, and the prospective partners you can approach with absolute accuracy.

Today’s ere is run by the internet, but we fail to realize the infinite possibilities that can be used to shape the marketing and advertising industry

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Q&A with Gustavo Martinez, Marketing and Advertising Consultant

Marketing Consultant Gustavo Martinez

Gustavo Martinez is a consultant who specializes in marketing. He helps businesses develop advertising campaigns to market themselves more effectively. His career spans over 30 years as both a marketing professional and a consultant. Prior to becoming a marketing consultant, Gustavo spent a number of years as a top executive.

When he worked at top advertising firms such as J Walter Thompson, he served as its chief executive officer. Along with working at J Walter Thompson, Gustavo has also worked at other top marketing firms such as McCann Worldgroup, Olgilvy and Mather, Price Waterhouse and Henkel.

When describing his current occupation as a consultant, Gustavo Martinez has said that he is really a contractor who provides services to other companies. These services are mostly advice and strategies that companies need to follow in order to reach their goals. However, Martinez has said that consulting has been the main aspect of advertising services.

In the advertising industry, professionals are consultants who provide advice and direction for businesses that are looking to put together marketing campaigns. As a result, consulting has been the most time tested way of working in the marketing industry of over 100 years. Read more: Gustavo Martinez | Crunchbase

According to Gustavo Martinez, creativity is the most important part of the advertising industry. All marketing professionals need to use their creative mindset in order to help businesses devise solutions. With creativity, advertising professionals will be able to evaluate issues that a company is facing with their marketing and then come up with unique solutions. This approach differs from other occupations that usually require more repetitive tasks.

Gustavo Martinez is a self described workaholic as he works very long hours on a typical day. He gets up early before 8AM and has his first meal of the day. After eating breakfast, he then reads about business related news as well as checking his newest emails. At around 8AM, he heads to work at his office and stays there until about 9PM.

On some days, he may stop working earlier at around 7PM. With these long hours, Gustavo devotes his time to providing his expertise and guidance to both marketing professionals as well as companies that are in need to organizing more effective advertising campaigns.

When it comes to growing his business, Gustavo believes that a company needs to focus on hiring the most talented professionals. Since marketing is a results driven occupation, it is important to hire individuals who have demonstrated a proven ability to get positive outcomes for clients.

Therefore, Martinez often recommends a rigorous recruitment process in order to bring in the marketing professionals who will help the firm provide the best possible service. The hiring process is very similar to professional sports as it usually entails looking for the most talented professionals available and then hiring them.

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Pull Me Closer: Alex Pall and Interview

In July of 2016, Alex Pall and Andrew Taggart of the Chainsmokers released their soon-to-be hit, “Closer,” with Halsey. In an interview with Interview Magazine Pall and Taggart discussed the infancy of their career, working with Halsey, and their fanbase.

Pall and Taggart met through their new manager. Both having an interest in dance music and DJing, their manager introduced the two, and Taggart notes “it was love at first sight.” They “immediately started working” and “grinding every day… until we hit our stride.”

They both “brought different [things] to the table.” Pall had DJ credentials, and Taggart brought production credits, but they were both realistic about the ideology and life cycle of the music industry insomuch that they “were both very observant about what was going on around [them] and who was killing it and what was working and what wasn’t.” So, the Chainsmokers spent much of the early part of their career “trying to shape an identity around this.”

They comment that they no longer want “make straight-up dance music anymore.” Instead, the Chainsmokers have begun to “blur the lines between indie, pop music, dance music, and hip-hop.”

While the Chainsmokers write alongside songwriters, the lyrics the Chainsmokers sing encapsulate their own stories. Taggart notes of “Closer” that “It’s about hooking up with my ex-girlfriend and, you know, being attracted to her at first and then as soon as we hooked up knowing exactly why I broke up with her.” Sometimes, Pall mentions, it is easier than other times, but “it’s always different, but its always us.”

Working with Halsey on “Closer” was “a huge step in the right director for us.” Pall comments that “she’s incredible,” and “if you had asked us over the last year who was an artist that we wanted to work with, Halsey was number one on that list.” They sing Halsey’s praises, and they comment that “Closer” was an attempt to “write a really unsexy sex song.”

Pall and Taggart feel pretty connected to their fans through social media. They note getting videos of children singing their songs and even their parents, and they enjoy that they “[transcend] age [groups].” They have taken the road by storm, expanding from their “#Selfie” crowd to a larger, international fanbase, and they will continue to“[push] new boundaries and [give] people new experiences.”

Betsy DeVos Shows The Importance Of Philanthropy To Her Family

The well known education reformer and philanthropist Betsy DeVos has recently revealed a large amount about the way she and her husband, the former AmWay Group President Dick DeVos go about their amazing philanthropic works. Most of us now ken Betsy as the serving U.S. Secretary of Education, looking at the career of Betsy DeVos I have always been a dedicated political commentator and education reformer as she has set out to use the wealth and power of herself, her own Prince family, and the DeVos empire to do as many good works as possible for the future.

Betsy DeVos has always been willing to use her own position to aid others, but her work is often misunderstood by those who feel her conservative credentials make it difficult for her to have a say in how the children of the U.S. are educated. In fact, Betsy DeVos is a dedicated reformer who is not looking to undermine the democratic public school system, but is instead looking to provide as much choice and programs to assist families in getting the best possible education for their children as possible. I believe the many surveys and areas of research undertaken by education reform groups that show African American communities and the majority of other groups are supportive of the work of Betsy DeVos to halt the problem of zip codes being a drawback in education for many children in communities across the country.

I was aware of Dick DeVos for a number of years through his work with the AmWay Group and the NBA franchise of the Orlando Magic, which has allowed he and Betsy the chance to explore their philanthropy in many different ways. The Dick and Betsy DeVos Foundation was formed in 1989 and I believe the work they have completed is among the many most important in the U.S. and around the world; in looking at the work of the foundation I see many areas where Betsy DeVos has been a major supporter and activist in her work to reform education and support many different groups. Betsy DeVos has been a major supporter of combining her faith as a Calvinist and her work as an education reformer; through the Dick and Betsy DeVos Foundation the Secretary of Education has been a major supporter of the Willow Creek Association that is aiming to create new ways of promoting morality and leadership in the youth of communities across the U.S.

Visit their foundation at

The Most Successful Business Leaders

There are tons of business leaders everywhere. However, the business leaders that experience the most success are people who really enjoy what they do and are willing to offer something valuable for others. In other words, they are not in their business just to make money. They also have other goals in mind that they want to achieve with their business. Often times, the hardest goal in any business is to make money. Money often comes after the other results are achieved. However, when the money comes, it makes the experience even better for the business leader which encourages him to continue.

Among the business leaders that are really successful is Majeed Ekbal. He is an example of one who has gone into business not just to make money. Even though money was on his mind when he was working his business, he had other goals. These goals had to do with the improvement of people’s lives and their communities. He has shown that, if one does not offer anything to his clients, then he is not going to be a successful businessman. No one is looking to give away money for nothing. When they go to a business, they are hoping to get something from the business.

Fortunately, Majeed Ekbal’s Twitter page has something for people to get from the business. Even though people may not have recognized what he has to offer right away, they have eventually learned more about his product or service. They have given what he had to offer a try and have seen that it is actually a good offer. As a result, other people have heard about what Majeed is offering and have gave the service a try. As a result, Majeed’s business grew, and he became a success in many ways. He has also helped build his community in Chicago.

This is the very important aspect of a business. The business owner has to offer something that people want in order to become a success. It also takes time to run a successful business. In many cases, one has to have capital in order to pay for the equipment needed as it depends on his business. Online business cost the least to start up. However, there are still plenty of costs that come with advertising and other services. If the user understands how to market his site, then he will be able to gain a lot of money without having to spend a lot.

There is a lot that goes into success as a business leader. If one is able to handle all of the aspects of being a leader in his business, then he is going to go very far. It takes a lot of patience and work.

Stephen Murray’s Leadership Qualities at CCMP Capital

Many Investment firms have emerged across the world. Most of them are offering alternative credit facilities to many people. Many countries have developed mechanisms that have made it possible for different investment companies to operate. This has led to emergence of different types of investment firms across the world. They offer alternative capital investment on opportunities to wide range of people. This intern enables people to develop business entities and invest in entrepreneurship. Through this initiative, entrepreneurship has taken centre stage in the development of many economies. Investment firms are offering alternative capital for different stakeholders that are investing in the capital market. Both the private and public sector are major beneficiaries of these investment firms. Governments highly depend on the investment firms when it comes to long-term structural development. Through these firms, they acquire loans of low interest rates for development and later repay them over a long period of time. The firms also deal in the acquisition of assets and properties thus enabling many people to invest in long term projects. Stephen Murray CCMP Capital is a privately held investment firm in the United States of America. The company deals in the acquisition of properties. In addition, it also deals in the leverage and merger of assets thus increasing its mobility in service production. The firm was established in1984 and has continued to flourish with its headquarters in New York in the United States of America. The firm was earlier known as Chemical Venture Partners which was a private equity held by the Chemical Bank.

Stephen Murray is Co-Founder and Chief Executive Officer of CCMP Capital. Through his good governance and leadership skills, he has steered the company to be among the top leading investment firms globally. He graduated from the Boston College with a degree in economics which later acted as the stepping stone towards the world of financial investment. He later acquired a master’s degree in business administration from the Columbia Business School, he went on to explore and employ his skills in the administration of CCMP Capital thus making it successful among other investment firms. Apart from his administration duties, he has also facilitated in the philanthropic world. He supported the Make-A-Wish Foundation which was an organization dealing with distributing food stuffs to poor counties in United States of America.

How To Be An Effective Leader Like Kenneth Griffin

The growth at Citadel LLC founded by Ken Griffin on insidermonkey is undeniable and is one of the fastest growing financial institutions in the world. It is a group that includes Citadel an alternative asset management business, Citadel Securities a liquidity provider for capital markets as well as Citadel Technology a solution provider of technology related to investment management. Citadel has seen its growth of 100 percent in the last decade with offices all over the United States. The fund it manages, currently estimated at $26 billion continues to rise at a significant rate each year. The company predicts explosive growth for the finance professionals for the current year. Because this is such an incredible performer in the finance industry, there is a great need to talk about its founder Kenneth Griffin.

Kenneth Griffin graduated from Harvard University with a bachelor’s degree in electrical engineering He is an active supporter of technology as well as educational causes. He serves as the board of director at Chicago Public Education Fund. Griffin is a member of many organizations and business communities in and around the country. He is an active participant at Civic Committee of the Commercial Club of Chicago and Economic Club of Chicago. Griffin is also a member of the Board of Trustees at the Museum of Contemporary Art, Art Institute of Chicago and the most famous University of Chicago

So how did Kenneth Griffin achieve his goals and what one should posses in order to become an effective leader like him? Effective running of a company starts with an ego check. The person in the top position such as a business owner or the CEO of the company must be prepared to take every questions and criticisms and give the correct response or direction to any level. In every department, there is a primary person responsible for the team. This person should make sure that right message is delivered to the rest of the team. The overall result of an effective leadership could be as simple as change in perspective to as big as change in corporate culture.

A good leader uses high successful techniques and method of communication that can be applied to any environment. They are tried and true that have worked in a multitude of different fields. Kenneth Griffin’s strategies for managing a company is intended for those who want to follow the principles of company management but has been unable to bridge the space between text book theory and practical application. His strategies may not be the way a company do things at the current moment. These are for those who are seeking a different way to run a company successfully and are ready to accept new challenges. Griffin’s way of leadership do work and is able to improve a person as a leader. The mistakes, the stumbles and the hard lessons learned by Griffin throughout his career has made him a better leader and a great example for future leaders. His strategies are a culmination of what he has learned from his experience.

Kenneth Griffin Basks In The Glow Of Citadel Succes

Citadel CEO Kenneth Griffin is a famous entrepreneur and businessman. But there are many things some people may find surprising about him. In a recent interview with the Wall Street Journal, Ken Griffin revealed a softer side to his persona. Many know him as a tough, shew billionaire, but his company is repeatedly voted among the top 10 places to work in Chicago. Griffin has a lot to be proud of. He built a company from scratch and it is now one of the largest hedge fund companies in the U.S. Becoming a billionaire before you reach the age of 30 is no easy job. It takes a lot of hard work and even more dedication. Griffin as all that and then some. He’s tough, fearless and doesn’t give a hoot about what others say.

Griffin believes in offering the best possible service for his clients. “When they make money, I make money,” says Griffin. He says he also believes in keeping a happy workforce. He offers a number of incentives to keep them happy, healthy and less likely to quit. Griffin says he’s not a tyrant, but he lets people know that he’s the one in charge. Not one for extravagance, Griffin says he will call a meeting while walking down to the local McDonald’s in a heartbeat. “My people know the routine. When I say let’s take a walk, they know where we’re going,” he says with a chuckle.

There was a short time back in 2008 when he wasn’t even sure if he would have a company. The banking crisis almost did him in. He says it was painful watching companies like Lehmann Brother close down. He took the necessary steps to ensure his survival. He says some of his decisions can still be felt today.

When Griffin isn’t wheeling and dealing in the boardroom, he is collecting art or giving endowments. The Bill and Melinda Gates charity is one of his favorites. Although Griffin has never really divulged his political stance, he gives to many candidates. He has also given to , Bill Clinton, Mark Kirk, Eric Cantor and even Mitt Romney.

For now, Griffin says he’s satisfied with his life. When asked if he will ever give it up, he responded: “I’m not finished yet.”

Doe Deere-New Makeup Choices For the Non-traditional User

Makeup has traditionally been used to highlight the beauty and features of the wearer. It has been used for at least 6000 years and today it’s possible to walk into virtually any drug or grocery store and find makeup in many shades of pinks, browns and reds. However, there have obviously been a rising number of people who want to be noted for their bright, vibrant makeup. Therefore, it will be helpful to consider the choices that are available and understanding more about makeup can make it easier to choose a new makeup regime.

Why Makeup Is So Popular

It is important to note that modern makeup techniques vary significantly from one user to another. A person’s age, gender, personal preferences and economic status are only a few of the factors that will impact the makeup choices that they make. The use of makeup frequently has a psychological influence, as wearing certain kinds of makeup can make a person improve their self-esteem. practices.

Makeup in the United States

It is interesting to note that cosmetics in the United States receive only limited supervision from the federal government. For instance, The Food and Drug Administration (also known as the FDA) does not approve or deny cosmetic companies the right to produce or sell most products. The colors they use for hair dyes do fall under their supervision. By extension, that means that makeup companies have no obligation to report to a government entity any suspected injuries, reactions or other problems that occur following use of their products.

Doe Deere-Creative and Innovative Choices

In recent years, a young entrepreneur from Russia known as Doe Deere has created quite a buzz for her newest products. She is a former fashion designer and has dabbled in the music industry. Currently, she is most well known for her line of makeup products that highlight less common colors that appeal to younger users. Turquoise, lime green and other vibrant colors comprise the bulk of her line.

In conclusion, makeup has improved dramatically over the last 6,000 years. Today, it is possible to pay almost nothing for it or to pay large sums of money. In addition, there are lines of makeup that are appropriate for men, women children and people with very sensitive skin.

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