When EOS lip balm first came into the game about seven years ago, creators Jonathan Teller and Sanjiv Mehra didn’t want it to be just another short-term fad product like so many other lip care products that are on the market.
Teller and Mehra started EOS with most of the funding coming from their own pockets, a detail that drove them to want to do the best for those purchasing their product. They were, however, confidant in the new line of balms simply because they knew what they were producing was something people would love.
Teller and Mehra wanted to design EOS lip balm specifically for women; they found that while most lip balms were marketed towards both men and women, it was mainly women who were purchasing them. In fact, nearly eighty percent of women purchase lip products.
This marketing strategy actually caused some retailers to initially overlook EOS. However, while originally only available in Walmart and Walgreens, Eos lip balm can now be found in nearly any store across the United States.
Like any new product, Jonathan Teller and Sanjiv Mehra had to work hard to get EOS lip balm into the public eye. They promoted the organic ingredients used to create their product and after a very short amount of time people began to love it. Now, only a few years later, the balm essentially sells itself. Satisfied consumers post about EOS and the aesthetically pleasing packaging attracts other consumers.
Teller and Mehra have also expanded the products that EOS creates to include skin care items such as lotions and shave cream. After only a few short years, it is apparent that EOS has only just started its journey to the top of lip and body care products.